I left class last week with the odd feeling that I’d be scrambling to put something together for this weeks blog assignment. Here I sit, at 2:30 the morning it is due trying to imagine having seen art anywhere around me. Reflecting on my coming and going I realized I don’t stop enough to look around and even consider if what is around me is art, or could be art. Fortunately for me, I just bought an awesome new PC and recalled a little debate we had started in class regarding the inferiority of Macs to PCs. On top of which ironically enough the TV in the background was playing the latest Justin Long vs. John Hodgman commercial, immediately I was hooked.
I “ctrl + t” for a new tab and googled “mac vs. pc” and was lost for the next couple of hours in the world of Apple’s campaign and their attempt at brainwashing people around the world into the click of what has become Mac users. I say around the world because as showcased by this easily accessible “YouTube” video, Apple took it’s campaign across the Atlantic to the UK and Japan.
I reasoned, if a marketing team could put together an assortment of commercials to grab the attention of viewers, couldn’t one consider this a form of art? While it may not have been as painstakingly time consuming as a traditional artist, who spent hours staring at a blank canvass before unveiling their masterpiece at a gallery, the feeling of accomplishment must be somewhat similar.
I further recollected having seen such ad’s not only on the tube, but popping up on the internet, such as seen below, ingeniously utilizing multiple ad spaces on a website (in this case, the NY Times) for their MacAttack.